Christos Latos, General Manager

Prior to becoming a General Manager, Christos was running Neo@Ogilvy Athens for almost 2,5 years. Before to that he worked as a Marketing Manager for HellasNet, the Interactive Marketing unit of FORTHnet. Moreover, he has been a Country Manager and co-founder of Vatera S.A., an internet startup focusing on online auctions in Eastern Europe and the Balkans. Before moving back to Greece he worked in New York for Planet Leap, an agency specializing in globalization of marketing communications, for accounts such as Apple, Motorola, Adobe,

He graduated from Panteion University of Athens with a BA in International Relations and from Emerson College in Boston with an MA in Integrated Marketing Communications. He has been on the Board of Directors of the Hellenic Association of Communications Agencies (EDEE), the Interactive Advertising Bureau (IAB Hellas) and the Effie Hellas 2008 Organizing Committee. He is fluent in English and proficient in Spanish. He enjoys competitive and intensive sports such as squash, football, basketball, tennis, skiing, swimming.

Panos Sambrakos, Executive Creative Director

Panos has been bringing customers and brands together through interactive experiences, since the early days of the web in the late '90s. He joined OgilvyOne Athens in 2005, guiding the creative work for some of the most innovative digital, mobile, social media, branded content & integrated campaigns in Greece.

The work he has creatively directed has won international awards at the Cannes Lions, Clio Awards, One Show, London International Awards, New York Festivals and IAB's MIXX Awards. At the same time, he's won numerous Ermis Awards at Greece's annual advertising festival, including 16 Grand Prix as well as many Effie Awards Hellas. Panos maintains a blog at and was the founder of one of the most historic James Bond fan sites, Mr. Kiss Kiss Bang Bang!


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